The Secret To Powerful Messaging That Your Competition Doesn’t Know

Executive Overview:

How to use messaging structure to gain the target’s attention, get them to read on, build your case in their mind and get them to take action. This interactive seminar gives an eye opening insight into the most effective way to structure all communications with prospects and customers.

Who Should Attend

Business Owners, CEOs, Presidents, Sales and Marketing professionals who are responsible for getting a response from ads or marketing messages.

About the Presentation

Ninety nine percent of ads and marketing communications we see every day are ineffective. That might sound bold, but with { 3 to 5K } of marketing messages assaulting us everyday; people have become numb to mediocre marketing. It’s critical that any messages you send out have the correct Messaging structure to compete with all the rest of the noise in the market. Use this seminar to learn how to identify poor marketing and receive tools that will help make your messages strong impressions.

Summary Learning Goals

  • Brief overview of noise in the marketplace.
  • Discussion of the structure of a communication piece.
  • Interactive exercise.
  • Q&A Forum.

How To Make Branding Effective On Any Budget

Executive Overview:

How to effectively brand your company on a limited budget. Big brands like Lexus, Target and McDonald’s have great top of mind awareness and many small businesses aspire to create the same brand recognition but do you have a Lexus, Target or McDonald’s advertising budget? This interactive seminar gives an entertaining and valuable insight into the branding challenges small business face.

Who Should Attend

Business Owners, CEOs, Presidents, Sales and Marketing professionals with an interest in learning about branding on a small budget.

About the Presentation

Using a “small scale” branding strategy as the successful national brands is tempting – after all, they have had great success. However, after this seminar it will become clear that attempting a branding initiative like the large and visible national corporations is certain failure for small business owners. We will briefly cover the history of branding and it’s affects on how we view marketing today, why it works for the large companies, and most importantly, how to make branding effective on the budget you have.

Summary Learning Goals:

  • Brief history of branding.
  • Why the national brands strategy works.
  • Case study.
  • Tools to evaluate your current advertising.
  • How to make your brand work for you.
  • Q&A Forum.

Cultivating Customers – 5 Vital Nurture Marketing Tools Everyone Should Use

Executive Overview:

Nurture marking the applications and benefits that will support a well articulated marketing message. Covering the importance of targeting your communication messages and gives valuable insight into the messages appropriate for your nurture marketing strategy.

Who Should Attend:

Business Owners, CEOs, Presidents, Sales and Marketing professionals with an interest in learning how to grow leads into prospects to dominate their market.

About the Presentation

Every person uses the same decision-making process whether they are buying a new home or a pack of gum. Your prospect also goes through a number of stages before finally making a purchase.Most marketing concentrates on the last stage of the buying process. When using this tactic you miss out on many potential prospects. Nurture marketing allows a business to say the right thing to the prospect at the right time and help them along the Buying Continuum. When you nurture and grow your leads, they will seek you when they finally become ready to buy what you sell.

Summary Learning Goals

  • Brief overview of the Nurture Marketing concept.
  • Interactive presentation on defining the message.
  • Solution suggestions.
  • Q&A Forum.

The Two Most Important Truths About Business- And How They Can Eliminate Your Competition ( or put you out of business)

Executive Overview:

Most businesses have one of two problems:

  • Poor Outside Perception – They ave a great product or service, but their prospective customers don’t know they are any different from their competitors.

Or.

  • Weak Inside Reality – Their communications with prospects win hem plenty of customers, but their product or service could be more profitable. Aligning these two sides of the business is critical for market dominance. This interactive seminar gives business owners and professionals an entertaining and valuable insight into what challenges will hold companies back from greatness.

Who Should Attend

Business Owners, CEOs, Presidents, Sales and Marketing professionals, with an interest in learning how to identify what is holding them back from getting their share of the business and what are their Inside Reality or Outside Perception weaknesses in their company.

About the Presentation

There are two components to every business – the Inside Reality and the Outside Perception. The Inside Reality is all the things a business does “inside the four walls” that makes the business valuable to your customers (typically includes speed, quality, cost competitiveness and customer service). The Outside Perception is how the current and prospective customers perceive the company based on their interactions with the company, their competitors, and their industry? (Typically includes marketing communications, voicemail messages, receptionists phone greet-ings, advertisements, etc.)

Businesses that are chosen by their Outside Perception must follow up with a good Inside Reality or the customer will become disappointed and may go elsewhere for their next purchase.Likewise, a potential customer will pass over a business if the Outside Perception is less than adequate. Aligning the Inside Reality with the Outside Perception is critical for market domination.

Summary Learning Goals

  • About the Presentation.
  • Brief overview of Inside Reality and Outside Perception concepts.
  • Demonstration of the Inside Reality and Outside Perception.
  • Interactive presentation for why Inside Reality and Outside Perception is critical.
  • Solution suggestions.
  • Q&A Forum.

What Every Business Should Know About Marketing (If They Want To Make More Money)

Executive Overview:

The critical steps to building effective marketing: evaluate, investigate, plan, create, implement and review. This 60 minute interactive seminar is a primmer on the scientific and trackable way to structure your marketing plan.

Who Should Attend:

Business Owners, CEOs, Presidents, Sales and Marketing professionals who are responsible for the success of marketing communications and are interested in learning more about a structured, scientific approach to marketing.

About The Presentation:

It is a widely held misconception that advertising and marketing is not trackable, leading to wild, uncontrolled spending followed by uncertain results. Fortunately for you, this paradigm is changing. The new way of marketing is a very scientific process that begins with thinking and customer surveys to find out the way your prospect think and what is most important to them. The process ends with review and comparison of the marketing communications success. This approach takes away the guesswork of traditional marketing and creates an opportunity to own the marketing’s success.

Summary Learning Goals:

  • Overview of Inside Reality and Outside Perception.
  • A brief history of how marketing evolved and how the changes affect us today.
  • Discussion of the steps involved in taking your marketing from guesswork to a hard science.
  • Q&A Forum.

How To Brand Any Size Business

Executive Overview:

How to effectively brand your company on a limited budget. Big brands like Lexus, Target and McDonalds have great top of mind awareness and many small businesses aspire to create the same brand recognition but do you have a Lexus, Target or McDonalds advertising budget? This 60 minute interactive seminar gives an entertaining and valuable insight into the branding challenges small business face.

Who Should Attend:

CEO, presidents, business owners, sales and marketing professionals with an interest in learning about branding on a small budget.

About The Presentation:

Using a “small scale” branding strategy as the successful national brands is tempting – after all, they have had great success. However, after this seminar it will become clear that attempting a branding initiative like the large and visible national corporations is certain failure for small business owners. We will briefly cover the history of branding and how it affects how we view marketing today, why it works for the large companies, and most importantly, how to make branding effective on the budget you have.

Summary Learning Goals:

  • Brief history of branding
  • Why what the national brands are doing works
  • Case study
  • Tools to evaluate your current advertising
  • How to make your brand work for you

Q&A Forum

Even Cold Prospects Need To Be Treated Warmly

Executive Overview: Nurture marking: the applications and benefits that will support a well articulated marketing message. This 30 minute seminar covers the importance of targeting your communication messages and gives valuable insight into which messages are appropriate when for your nurture marketing strategy.

Who Should Attend:

CEO, Presidents, business owners, sales and marketing professionals with an interest in learning how to grow leads into prospects to dominate their market.

About The Presentation: We all go through the same decision-making process whether we are buying a new home or groceries. Your prospect also goes through a number of stages before finally making a purchase. Most marketing concentrates on the last stage of the buying process but by using that tactic you’ll miss out on many potential prospects. Nurture marketing allows a business to say the right thing to the prospect at the right time and help them along the buying continuum. By nurturing and growing your leads, when prospects finally become ready to buy, they will seek you out.

Summary Learning Goals:

  • Brief overview of the Nurture Marketing Concept With Handout
  • Interactive presentation on defining the message
  • Solution Suggestions and Free Resources

Q&A Forum

Why Don’t They Understand? I’ve Got A Great Company!

An Executive Overview:

Most businesses have one of two problems: 1.Poor Outside Perception – They have a great product or service, but their perspective customers don’t know they are any different from their competitors. Or 2. Weak Inside Reality – Their communications with prospects win them plenty of customers, but their product or service could be more profitable. Aligning these two sides of the business is critical for market dominance. This 30 minute interactive seminar gives business owners and professionals an entertaining and valuable insight into what challenges will hold companies back from greatness.

Who Should Attend:

CEO, Presidents, sales and marketing professionals, and materials management professionals with an interest in learning how to identify their Inside Reality or Outside Perception weaknesses in their company.

About The Presentation:

There are two components to every business – the Inside Reality and the Outside Perception. The Inside Reality is all the things a business does “inside the four walls” that makes the business valuable to your customers (typically includes speed, quality, cost competitiveness and customer service). The Outside Perception is how the current and perspective customers perceive the company based on their interactions with the company, their competitors, and their industry. (typically includes marketing communications, voicemail messages, receptionists phone greetings, advertisements, etc).

Businesses that are chosen by their Outside Perception must follow up with a good Inside Reality or else the customer will become disappointed and may go elsewhere for their next purchase. Likewise, a potential customer will pass over a business if the Outside Perception is less than adequate. Aligning the Inside Reality with the Outside Perception is critical for market domination.

Summary Learning Goals:

  • Brief overview of Inside Reality and Outside Perception concepts
  • Demonstration of the Inside Reality and Outside Perception
  • Interactive presentation for why Inside Reality and Outside Perception is critical
  • Solution Suggestions and Free Resources

Q&A Forum

Lean Six Sigma in Marketing and Sales?

An Executive Overview: How to apply Lean Six Sigma concepts in Marketing and Sales to increase the top and bottom lines; exciting new concepts to create paradigm shifts.

Who Should Attend:

Business owners, CEOs, Presidents, COOs, CFOs, VPs of Marketing & Sales, Lean, Six Sigma, and Operational Excellence champions, anyone with an interest in learning how to improve marketing and sales effectiveness through leveraging Lean Six Sigma methodologies, practices and principles.

About the Presentation:

For years we have been hearing about Lean Six Sigma in traditional applications. Of late we are seeing Lean and Six Sigma find their way into front offices and service industries. One of the last frontiers is to apply these ideas in marketing and sales – who typically are not involved ween traditional management approaches and Lean Manufacturing while combining lecture and exercises. Lean has been made famous over the last 20 years as part of the Toyota Production System (TPS) and by popular books like Lean Thinking by James P. Womack and Daniel T. Jones.

Summary Learning Objectives and Activities:

  • History and evolution of Lean – yesterday and today.
  • How Lean and Value Stream Mapping techniques apply in Aerospace, Defense, Complex Manufacturing and Job Shops – a primer with exercises.
  • How the basic concepts of flow or cellular manufacturing and pull systems apply to Aerospace, Defense, Complex Manufacturing and Job Shops.
  • Case studies of these concepts at work in Complex Manufacturing and Job Shops.
  • Continuum Exercise: Rank your company on the Lean Manufacturing Continuum.
  • Q&A Forum.

Leveraging IT in the Deployment of Lean in Complex Manufacturing and Job Shops

An Executive Overview: Information practitioners need to drive the integration of Lean and Information Technology integration in Complex Mfg. and Job Shops.

Who Should Attend:

Business owners, CEO, Presidents, CFOs, CIOs, CTOs, Lean and Operational Excellence champions, and materials/operations professionals, – those people with an interest in learning how to leverage Lean/World Class Manufacturing methodologies, practices and principles with their Information Technology infrastructures in their Complex Manufacturing and/or Job Shop operations.

About the Presentation:

An emerging body of knowledge is offered in this presentation to help professionals understand how to better leverage the best Lean and IT tools to help drive complex manufacturing and job shop businesses to a dominant position in their markets. This compelling, interactive workshop gives insights into this complex subject matter and provides ideas and concepts to apply in your business immediately and in the years ahead.

In this three-hour session, we will briefly cover the differences, and similarities between traditional management approaches using IT-based tools versus ‘lean’ approaches to run production and supply chain operations in complex manufacturing and job shops. This program includes two interactive, hands-on activities; a continuum evaluation and a simulation exercise that will help participants understand the application of these concepts through an expeix Sigma approaches that have been seeing increasing application and acceptance in American businesses over the last 5 years. LSS is an advanced application of Six Sigma and Lean in different and innovative ways. In this program we will explore what is going well, what has been disappointing, and the things that leading companies are examining in their quest to extend the application of Lean, Six Sigma, and Lean Six Sigma. Included is a hands-on exercise to help internalize the concepts learned.

Summary Learning Objectives:

  • A brief history of the evolution of the application of Lean and Six Sigma in the last 10 years.
  • The need for balance and a holistic, forward thinking application of Six Sigma and other improvement methodologies.
  • Examples of advanced applications and innovations.
  • Considerations in preparing for the implementation of advanced Lean Six Sigma – are you ready?
  • Q&A Forum.

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