Lean Six Sigma in Marketing and Sales?

An Executive Overview:  How to apply Lean Six Sigma concepts in Marketing and Sales to increase the top and bottom lines; exciting new concepts to create paradigm shifts.

Who Should Attend:

Business owners, CEOs, Presidents, COOs, CFOs, VPs of Marketing & Sales, Lean, Six Sigma, and Operational Excellence champions, anyone with an interest in learning how to improve marketing and sales effectiveness through leveraging Lean Six Sigma methodologies, practices and principles.

About the Presentation:

For years we have been hearing about Lean Six Sigma in traditional applications.  Of late we are seeing Lean and Six Sigma find their way into front offices and service industries.  One of the last frontiers is to apply these ideas in marketing and sales - who typically are not involved or considered in Lean Six Sigma transformation efforts.  Learn some of the practical considerations in integrating best practices in operational excellence with new approaches that increase the effectiveness of marketing and sales.

In this session, we will focus on new and exciting concepts that can put your marketing and sales organization on steroids, creating a "profit faucet" for your business.

Summary Learning Objectives:

• What's wrong with traditional marketing and sales approaches?
• There has been a paradigm shift; the branding era is over!
• Understanding your inside reality and outside perception - and why most companies fail miserably to align them.
• The Buying Continuum and the Marketing Syntax - keys to successfully revitalizing your marketing and sales strategies.
• Leveraging Lean and Six Sigma with marketing and sales best practices - connecting the dots.
• Q&A Forum.