How To Brand Any Size Business
How to effectively brand your company on a limited budget. Big brands like Lexus, Target and McDonalds have great top of mind awareness and many small businesses aspire to create the same brand recognition but do you have a Lexus, Target or McDonalds advertising budget? This 60 minute interactive seminar gives an entertaining and valuable insight into the branding challenges small business face.
Who Should Attend:
CEO, presidents, business owners, sales and marketing professionals with an interest in learning about branding on a small budget.
About The Presentation:
Using a “small scale” branding strategy as the successful national brands is tempting after all, they have had great success. However, after this seminar it will become clear that attempting a branding initiative like the large and visible national corporations is certain failure for small business owners. We will briefly cover the history of branding and how it affects how we view marketing today, why it works for the large companies, and most importantly, how to make branding effective on the budget you have.
Summary Learning Goals:
- Brief history of branding
- Why what the national brands are doing works
- Case study
- Tools to evaluate your current advertising
- How to make your brand work for you