Why Don’t They Understand? I’ve Got A Great Company!

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An Executive Overview:

Most businesses have one of two problems: 1.Poor Outside Perception – They have a great product or service, but their perspective customers don’t know they are any different from their competitors. Or 2. Weak Inside Reality – Their communications with prospects win them plenty of customers, but their product or service could be more profitable. Aligning these two sides of the business is critical for market dominance. This 30 minute interactive seminar gives business owners and professionals an entertaining and valuable insight into what challenges will hold companies back from greatness.

Who Should Attend:

CEO, Presidents, sales and marketing professionals, and materials management professionals with an interest in learning how to identify their Inside Reality or Outside Perception weaknesses in their company.

About The Presentation:

There are two components to every business – the Inside Reality and the Outside Perception. The Inside Reality is all the things a business does “inside the four walls” that makes the business valuable to your customers (typically includes speed, quality, cost competitiveness and customer service). The Outside Perception is how the current and perspective customers perceive the company based on their interactions with the company, their competitors, and their industry. (typically includes marketing communications, voicemail messages, receptionists phone greetings, advertisements, etc).

Businesses that are chosen by their Outside Perception must follow up with a good Inside Reality or else the customer will become disappointed and may go elsewhere for their next purchase. Likewise, a potential customer will pass over a business if the Outside Perception is less than adequate. Aligning the Inside Reality with the Outside Perception is critical for market domination.

Summary Learning Goals:

  • Brief overview of Inside Reality and Outside Perception concepts
  • Demonstration of the Inside Reality and Outside Perception
  • Interactive presentation for why Inside Reality and Outside Perception is critical
  • Solution Suggestions and Free Resources

Q&A Forum

About Kim Crabtree

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Phone: 734-425-1455 | Fax: 734-943-6608 | Livonia, MI 48154

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